What is Digital Marketing ?

Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands to a targeted audience. It encompasses various online strategies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising. The goal of digital marketing is to reach and engage potential customers, increase brand visibility, drive website traffic, and ultimately, generate leads and conversions. By leveraging digital platforms and analytics, marketers can track and measure their campaigns’ performance, allowing for targeted and data-driven marketing efforts.

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Course Curriculum

    • Introduction to Digital Marketing

    • WordPress Concepts for Website Creation

    • Search Engine Optimization

    • Google Analytics

    • Google Webmaster

    • Algorithms and Google Updates

    • Display Advertising

    • Search Engine Marketing Overview

    • Google My Client Center

    • Conversion Tracking & Remarketing in AdWords

    • Shopping Ads

    • Universal App Campaigns

    • Google Tag Management

    • Mobile Marketing

    • Social Media Optimization

    • Affiliate Marketing

    • Blogging

    • Google AdSense

    • Social Media Marketing

    • Email Marketing

    • Content Marketing

    • Online Reputation Management

    • Video & YouTube Advertising

    • SMS & Voice & WhatsApp Advertising

    • Graphic Designing